Feature
Most Brokerages
Highland Realty
Marketing Approach
✗List on MLS, then wait for a buyer
✓True marketing-first strategy to actively find buyers
Online Exposure
✗Basic MLS syndication only
✓MLS syndication reaches 200+ individual websites, plus paid priority placement on Zillow, Realtor.com and Homes.com
Retargeting Ads
✗None — buyers who click and leave are gone
✓Retargeting follows buyers across hundreds of sites (Facebook, Instagram, TikTok, CNN, Fox, MSN, ESPN, Forbes, Yahoo & more)
Paid Advertising
✗Rarely included
✓Direct Meta ad campaigns + geo-targeted video ads to qualified buyers near the home
Virtual Walkthroughs
✗Static photos only
✓3D floor plans + Matterport 3D scans (interior camera & exterior LiDAR drone)
Photography
✗Professional Static Images Only
✓Static images with professional HDR editing, AI virtual staging, old furniture replacement, drone photography, interior 3D tour, exterior 3D scan, and digital clutter removal
Neighborhood Outreach
✗None
✓Hundreds of postcards mailed to neighbors with home details & direct agent phone number
Open Houses
✗Optional, often skipped
✓Two open houses guaranteed the first weekend after listing
Showing Feedback
✗Rarely followed up
✓Feedback collected after every showing to uncover & fix issues blocking offers
Listing Commitment
✗6–12 month contract lock-in
✓Risk-Free Listing Agreement. We give the seller the right to terminate the listing agreement at anytime with or without a cause
Marketing Approach
✗List on MLS, then wait for a buyer
✓True marketing-first strategy to actively find buyers
Online Exposure
✗Basic MLS syndication only
✓MLS syndication reaches 200+ individual websites, plus paid priority placement on Zillow, Realtor.com and Homes.com
Retargeting Ads
✗None — buyers who click and leave are gone
✓Retargeting follows buyers across hundreds of sites (Facebook, Instagram, TikTok, CNN, Fox, MSN, ESPN, Forbes, Yahoo & more)
Paid Advertising
✗Rarely included
✓Direct Meta ad campaigns + geo-targeted video ads to qualified buyers near the home
Virtual Walkthroughs
✗Static photos only
✓3D floor plans + Matterport 3D scans (interior camera & exterior LiDAR drone)
Photography
✗Professional Static Images Only
✓Static images with professional HDR editing, AI virtual staging, old furniture replacement, drone photography, interior 3D tour, exterior 3D scan, and digital clutter removal
Neighborhood Outreach
✗None
✓Hundreds of postcards mailed to neighbors with home details & direct agent phone number
Open Houses
✗Optional, often skipped
✓Two open houses guaranteed the first weekend after listing
Showing Feedback
✗Rarely followed up
✓Feedback collected after every showing to uncover & fix issues blocking offers
Listing Commitment
✗6–12 month contract lock-in
✓Risk-Free Listing Agreement. We give the seller the right to terminate the listing agreement at anytime with or without a cause